Green Feast: Exploring the Multiple Meanings of Sustainable Food Wednesday 12th March, 2008 The Living Rainforest, Berkshire

The Living Rainforest and Trust for Sustainable Living, in co-operation with Elm Farm

Agenda

Food is a hot topic, with consumers advised to make ethical food choices, like 'organic', 'fair trade' and 'rainforest friendly'. Explore the different and sometimes conflicting meanings of 'sustainable food' with leading experts in the field.

10am
Registration & Coffee

10.30am
Welcome

Chair of morning session: Jeanette Longfield, Sustain

10.35am
Dr. Charlie Clutterbuck, Research Fellow, Dept of Food Policy, City University London: What is 'sustainable food'?

10.55am
Lawrence Woodward, Director, The Organic Research Centre - Elm Farm: The end of oil

11.15am
Dr. Katrin Plassmann & Dr. Paul Cross, University of Bangor, Wales, and Rural Economy & Land Use Programme (RELU): Are food miles an indicator of sustainable food?

11.35am
Tim Wilson, Historic Futures: Sustainability and the food supply chain

11.55am
Lucy Glover, ISEAL Alliance and Bernward Geier, Rainforest Alliance: How do you make a label credible? The role of the ISEAL Code of Practice

12.15pm
Keynote Address: Geoff Tansey, Joseph Rowntree Visionary and Editor, The Future Control of Food: Making the Rules of the World

12.40pm
Lunch

1.30pm
Tour of The Living Rainforest glasshouses & Integrated Greenhouse Project

Chair of afternoon session: Paul Maiteny, London South Bank University

2.20pm
Welcome to Afternoon Sessions

2.25pm
Lucy Richardson, Brand Legacy: Shifting Consumer Behaviours to More Sustainable Choices

2.45pm
Discussion: 'Peeling Away the Labels of Sustainable Food Branding'

Moderator: Jessica Mitchell, Food Commission, Food Magazine & former BBC Radio 4 producer

4.15pm
Coffee

4.30pm
Close